THE WELLNESS DEN

Launching an integrated movement and wellness space in NYC.

BRAND IDENTITY ❋ PRINT COLLATERAL ❋ MERCHANDISING ❋ SOCIAL MEDIA

Cynergy Physical and Occupational Therapy is a leading manual and functional-based practice specializing in the treatment of orthopedic and neurological impairments. In 2023 Cynergy PT brought us on to help design one of their most unique offerings to date: The Wellness Den.

Building on their mission to redefine what it means to be truly well and promoting a pro-active approach to your health through movement, we developed a sophisticated visual identity that helped demonstrate the ways TWD makes movement and wellness approachable, inclusive, and holistic. Opening their flagship location NYC and expanding soon, our work graced everything from signage, to merchandise, digital extensions, and more.


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